Join us to explore identity, performance, and mental well-being in the digital age. Tracy Harmoush—entrepreneur, podcast host, and founder of Untraceable— will open with an inspiring keynote speech, ‘Losing Yourself Behind the Persona,’ where she’ll uncover how to bridge the gap between public perception and private reality.”” She’ll then moderate an intimate fireside chat with renowned psychologist and founder of the Lighthouse Arabia, Dr. Saliha Afridi. Together, they’ll unpack the emotional toll of living online, how to preserve self-worth in a metrics-driven world, and how creators can stay grounded amidst constant comparison. Expect powerful stories, real tools, and a candid conversation between two women who deeply understand the pressures of performing and the power of coming home to yourself.