YouTube Algorithm: Search & Discovery offers an in-depth exploration of how YouTube determines which content is surfaced and to whom. This session highlights the algorithmic pillars that drive visibility, audience growth, and engagement. Participants will gain insights on how to: Decode critical algorithmic signals such as click-through rate, watch time, session duration, and engagement metrics. Optimize content for search and discovery through strategic use of metadata, keywords, and compelling thumbnails. Understand recommendation mechanics and the ways the algorithm connects viewers with new content. Implement strategies to attract new audiences, retain viewers, and enhance overall reach. By the end of the session, creators will possess a practical framework to align their content strategy with YouTube’s algorithm, maximizing growth and visibility potential.